November 17, 2011

Queer Fix - "UN-Hate" Campaign Ala United Colors Of Benetton Style

Voted #1 By Huffinton Post Readers, More After The Jump
Who knew the clothing company Benetton was still around and kicking? In efforts to "promote" the concept what their Executive Deputy Chairman Alessandro Benetton is dubbing "Un-Hate". Benetton showed off in Paris yesterday a campaign of ads with photoshoped world leaders kissing. Mostly all male paired up except for one hetero shot that was not so hot as some of these photos we've put up.

Hmmm.. these efforts by Benetton are rather strong, but they've always stood out back in the 80's and 90's promoting unification of races and sexual orientations. In very subtle ways. This campaign, if we may add, is a sinking ship campaign. To take on world leaders you have to be gutsy and full of money or on a suicide mission. Omg! So far the Vatican asked Benetton to withdrawl the image of Pope Benedect XVI kissing Al Tayeb. "Ooops!"

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